top of page
Free Gas
360 Campaign
Brief: Create a campaign that attracts Gen-Z to Valero
Idea: Hone in on the urban dictionary phrase "gas" which also means compliments or other support. By using the term "Free Gas", we will attract the younger generation to see how Valero isn't simply a petroleum company. It's also here to make your day better.
cw: Shravya Arra
ad: Jonathan Funes
Sticky Note Wall
This wall would be in a spot with high foot traffic. Composed of sticky notes that pedestrians can hold on to, the wall screams "Free Gas" and provides easily-accessible compliments to simply make their day better. Gen-Z loves being gassed up!
Wall Mural
A picture spot to stand next to the compliment of your choice. This would be a component of the Free Gas campaign to fuel people to have a better day.
bottom of page