Brief: Gain Flings! are detergent-filled pacs for laundry. How can Gain keep consumers aware that Gain Flings! give your laundry freshness from within?

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Idea: We wanted to make an ad that was relevant to this pandemic without referencing it directly. In such uncertain times, it's hard for everyone to always stay happy, so we want our audience to "Find the Joy in the Little Flings!"

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cw: Shravya Arra

ad: Miriam Choi